Wacken Open Air & Würth MODYF Launch Partnership

Heavy Metal is hard — not just in name.
And bringing one of the world’s largest Metal festivals to life requires a tremendous amount of hard work.
This is exactly where Würth MODYF and Wacken Open Air come together for the next three years, joining forces in a comprehensive partnership to explore new paths.

In addition to equipping the entire festival crew with high-quality workwear, the partnership also includes a joint collection, which will be presented in the coming months.

The vision behind it is clear: to combine master craftsmanship with the unique atmosphere of one of the world’s largest Heavy Metal festivals.

Florian Kasten, Head of Sales B2C Würth MODYF, comments:
“For us, Wacken is an environment where real performance becomes visible. Our workwear proves its quality and reliability there under the most demanding conditions — from crew setup to ongoing festival operations. This partnership underlines our ambition to be present wherever masterpieces are created and in places where people rely on functional, durable and trustworthy workwear. The launch of our joint merchandising collection marks a milestone in the history of Würth MODYF and combines functionality and modern workwear design with the iconic Wacken identity.”

Stay tuned — this is only the beginning.